Hannah Smith | Marketing graduate for creative, film and events

The short version.

I studied Psychology and Visual Studies at Stellenbosch, and I'm now doing a PG Dip in Marketing. Psychology taught me why people make the choices they do. Visual Studies taught me how images and stories shape that. Marketing is where the two meet. I'm drawn to brands, storytelling, film and creative work, and I like being creative while staying grounded in how consumers behave. I love working with people and coming up with new ideas.

Three things I've done.

Rickard Air marketing portfolio

Situation: The company needed content that explained its products to a B2B audience.
What I did: As a marketing intern (June to July 2026), I sat in on meetings with the marketing coordinators, researched the audience, and built a portfolio of content that spoke to them. I applied concepts from my course to real projects.

Result: The team now had content and target-audience work they didn't have before.

Class Representative, UCT Consumer Behaviour

Situation: Students and the lecturer needed a clear line between them.
What I did: I pass on questions, feedback and important information in both directions.

Result: People rely on me to communicate accurately.

Newcomers Committee, PSO Aurora

Situation: First-years needed large social events to meet each other in 2023.
What I did: I organised the events, managed venue bookings and handled scheduling.

Result: Logistics and timing depended on me, and I delivered them.

What I work with.

Tools

Canva
Social media and digital content
Microsoft Office and Google Suite
RStudio (basic)
UX design (introductory)

Strengths

Audience research
Storytelling and writing
Interviewing
Clear, accurate communication
Event logistics
Creative analysis

How I got here.

2023 to 2025

BA Humanities, Stellenbosch University

Majored in Psychology and Visual Studies, with a minor in Socio-Informatics. Distinctions in Socio-Informatics 144 and Psychology 314. Used RStudio for creative analysis in coursework.

During my degree

Arts and Culture committee (KUKO) and PSO Aurora

Helped run drama and a cappella events at KUKO, mentored first-years with PSO Aurora, and served on its Newcomers Committee in 2023.

December holidays

Film and advert extra

On set for a Dutch commercial and the G20 project.

March 2026 to now

Writer and interviewer, Her Campus UCT

Creating articles and social content in the brand voice.

June to July 2026

Marketing intern, Rickard Air

Learned how B2B marketing works and built a content portfolio.

Now

PG Dip in Marketing

Class Representative for Consumer Behaviour. Also bartending freelance at carbon events.

Psychology-trained marketer for film and events